Type Talks

Posted by Lauren Barnett

By: Lauren Barnett, Art Director

A brand’s typeface. It’s a part of how a person reads your brand voice when you’re not in the room. It gives your words a personality. And it can be as important as what you’re saying about your brand. Below are a few mini-stories to consider when selecting your brand’s typeface. So grab a cup o’ joe (or in my case, wine) and enjoy.

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Topics: Creative, Agency

Oct 2, 2015 7:00:00 AM

Intermark Group Launches New Technology Venture

Posted by Intermark Group

Intermark Group, an award-winning advertising agency focusing on psychology-driven marketing, announces its newest venture, Alloy. 

Alloy is designed to help companies take advantage of technology to boost their marketing and sales efforts. 

For more than 15 years, Intermark Group’s interactive division has been at the intersection of technology and marketing, launching hundreds of websites, mobile applications and data-driven solutions for clients like Toyota, Mohawk Flooring and Ascension Health.

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Topics: Agency, Digital

Oct 1, 2015 6:00:00 AM

5 Tips for Better Phone Pitches

Posted by Sonia Blumstein

By: Sonia Blumstein, PR Account Supervisor

This article was originally published onwww.prdaily.com

Phone pitches: Love them or hate them, they’re necessary.

If you love your phone, read no further; if you hate your phone, this article is written for you, with love, from someone who knows how you feel. When I first started in PR, I landed a dream job. Instantly, I was pitching national news outlets and simultaneously learning the practical skills professors don’t teach you in college.

One lesson I picked up on quickly is that you’ve simply got to get used to being in the sales business if you want a great public relations career. You’ve got to get good at it, because traditional PR has always involved cold calling.

Once you’ve spent time crafting your messaging and writing and distributing your release, you can’t just stop and wait for your phone to ring. If you do, you might just miss your greatest placement.

Overcoming a fear of picking up the phone comes with practice, but practice only makes perfect if you’re practicing the right way. 

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Topics: Agency, Public Relations

Sep 30, 2015 5:53:25 PM

Do You Know About Social Media?

Posted by Intermark Group

Are you in the know when it comes to social media? Check out this infographic to get some quick tips. 

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Topics: Social

Sep 30, 2015 5:37:46 PM

Employee Spotlight: Lindsey Seal, Account Supervisor and PR Guru

Posted by Intermark Group

Lindsey Seal is an account supervisor in the account service department, working with Blue Cross and Blue Shield of Alabama. We decided it might be fun to sit down with Lindsey and learn a little bit more about what makes her tick. Here is what she had to say:

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Topics: Employee Spotlight, Agency

Sep 30, 2015 5:31:00 PM

Why Every Business Should Be Using LinkedIn to Build Brand Identity

Posted by Intermark Group

LinkedIn is the world’s largest professional network – growing with over 330+ million members. When best practices are applied, utilizing LinkedIn can have a tremendous impact on your corporate brand and personal brand.

Why is LinkedIn important?

Because LinkedIn is a very popular and trusted website, its company pages rank well in Google. This means people can view your LinkedIn company page without logging in to LinkedIn, giving your company significant exposure. Your company page is a great way to solidify your reputation and build trust with your clients and prospects.  

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Topics: Agency, Social Media

Sep 30, 2015 5:19:12 PM

The Ad Couch podcast – where advertising meets psychology

Posted by Intermark Group

Take a journey through the world of creative psychology and group imagination. Each Ad Couch episode puts a different concept, brand or expert “on the couch” to analyze how:

  • Different brands and agencies are effectively leveraging creative psychology to move consumer behavior
  • Principles of psychology can be used by marketers and advertisers to build movements and produce change
  • Influencers are changing the course of advertising through applied psychology
  • Pop culture impacts markets and the power of ideas
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Topics: Agency, Psychology

Sep 30, 2015 2:23:19 PM

The End of a Bittersweet Summer

Posted by Intermark Group

bit·ter·sweet  being at once bitter and  sweet;  involving  or  causing   feelings  of  happiness and  sadness  at the same time
This summer six talented interns took an incredible, 11-week journey at Intermark Group that is now coming to a close. These interns each represented a department of the agency and came together to produce real work for a real client. They made mistakes together, they accomplished things together, but most importantly, they took their first steps into the professional world  together.
This is their story:
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Topics: Agency, Internship

Sep 30, 2015 2:15:56 PM

Employee Spotlight: Randy Mihalchik, President of Vazda Studios

Posted by Intermark Group

People are always so interested in the on-screen talent, but have you ever wondered about the man behind the scenes? We were curious, so we sat down with Vazda Studios, President, Randy Mihalchik, to learn a little bit about what makes him tick.
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Topics: Employee Spotlight, Agency

Sep 27, 2015 5:21:54 PM

Media, to be or not to be...

Posted by Patrick Little

By: Patrick Little, Media AdTern

The media department is the most interesting and important part of any advertising agency, but I may be a little biased. The job of the media department can be best explained as successfully getting a customer to learn about a product and then making them want it. A successful advertising campaign strategically utilizes both traditional and digital media to reach its target audiences. Each medium has strengths and weaknesses, but when used effectively, a media plan is a map that turns awareness into actions.

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Topics: Agency, Industry, Media

Sep 27, 2015 5:21:37 PM


Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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