Q: What is your official title?
By Caroline Jager, Account Serive Intern
My summer at Intermark is one to remember! It's crazy to think that in 10 short weeks, seven strangers became tight-knit friends and accomplished so much. Every week of our internship presented us with new opportunities and challenges. My favorite week is the week we presented our summer’s work to Porsche USA.
By Caroline Jager, Account Service
There are deep-seated sports rivalries out there — Auburn and Alabama, we are looking at you — but nothing brings people together quite like the excitement of college football. To celebrate the season, Intermark took the party to the parking lot and hosted a company tailgate.
By Lauren Runnels, Media Intern
If I were to describe this summer’s internship in one word, it would be “experience.” As a college graduate, I am extremely thankful for the education I received from Auburn University, but there was nothing quite like having the real-world experience from Intermark Group. On the first day, I honestly had no idea what to expect from the internship, but I quickly came to find out we had a fantastic summer ahead of us. Now that I look back on it, I learned more in those two and a half months than I could have ever imagined.
Get the scoop on the upcoming fall TV lineup, listen to what the experts are saying and test your knowledge against the media buyers, all on our new fall TV preview website, media.intermarkgroup.com. The website shows you the importance of strategic media buying, bringing entertainment into what might seem like a dull aspect of the business. Grab a beer and join the media buyers in their podcast as they chat about the 2017 Fall lineup while keeping in mind the business opportunities of which companies can take advantage.
By: Trinita Hill, Copywriting Intern
Working at Intermark was a great experience. I learned so much about copywriting. It’s not an easy job, but I really like it. I learned how to write headlines, taglines manifestos and scripts. Doing the creative projects taught me how the campaign process works. Joel (Senior Copywriter) and Lauren (Associate Creative Director) were very supportive throughout the internship. I also had a great Art Director, Elise, who I learned so much from.
As a former actor and stand-up comedian, Joel Lugar brings contagious enthusiasm, boundless creativity and quick wit to the Intermark team. As a Senior Copywriter, Joel transforms his creative ideas into effective advertising campaigns. To learn more about Joel and his role at Intermark Group, click here:
By: Justin Hild, Public Relations Intern
Encompassing this summer in a single post is not simply possible. I honestly do not know where to begin. Coming into this internship I felt inadequate, nervous and unprepared. I felt as though I couldn't meet the expectations that were required. I could not have been any more wrong.
By: Nikki Hegstetter, Digital and SEO Insights Analyst
Everyone wants to rank at the top of search engines, but are you doing everything that it takes? SEO, or Search Engine Optimization, is a constantly evolving business. There are always new updates and rules set by Google Algorithm. We like to reference Google’s Algorithm similar to the NCAA handbook for you sports fans out there. It is filled with metrics that Google weighs in determining which websites show up first in a keyword search. With this being said, there are thousands of metrics that go into this algorithm. While it would be a stretch to perform every metric flawlessly, there are three main ones we know will give your website a pretty good start.
By: Lauren Runnels, Media Intern
Years ago, if someone said videos would be the leading way to produce content, everyone, including myself, would have laughed. As they say, out with the old and in with the new. In today’s world, it is almost vital to have video content on your website to stand out amongst others. Customers will be more engaged and more likely to remember your brand if videos are used to promote products or services, and here’s why: