By: Casey Whitmer, Public Relations Intern
Whether you’re pushing out a press release or updating a brand’s social page, visual storytelling is an effective way to grasp and retain the reader’s attention. People are constantly bombarded with excess amounts of text when on the web. Most peoples’ attention spans seem to be decreasing as they become more and more engulfed by digital content. That being said, piquing their attention and holding it is vital to getting your message across.