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Employee Spotlight: Josh Cooley

Posted by Tina Willis

As a motion graphics artist and editor at Vazda Studios, Josh Cooley creates animated graphic design elements for television commercials, corporate and web videos, and other various video advertisements. His job also entails editing, conceptualizing and color-correcting, which is the process of enhancing footage and maintaining a consistent look throughout a video project.

We were lucky enough to pull Josh away from his screen to answer a few questions about his experience in the industry and what makes him tick. To learn more about Josh, click here. 

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Topics: Employee Spotlight

May 3, 2016 7:30:00 AM

Birmingham Reads Day 2016

Posted by Intermark Group

Each year, Intermark Group takes part in Birmingham Reads, “A project designed to inspire all of Birmingham to pick up a book and read.” The project is presented by Better Basics and the Junior League of Birmingham. The pair recognized a connection between lower-income areas and illiteracy—Birmingham Reads aims to combats that!

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Topics: Agency, Interact

Apr 28, 2016 9:30:00 AM

4 Tips & Tricks to Nailing the Perfect Instagram Photo

Posted by Ali Thurwachter

By Ali Thurwachter, Social Media Assistant Account Executive

With over 400 million users, it’s about time you and your business stepped up your ‘Gram game. With that many potential eyes on your feed, there isn’t much room for subpar squares. Blurry selfies? Birthday shout-out diptychs? Use of the Hefe filter?  Ain’t nobody got time for that.

But I get it. We can’t all be a Leibovitz of the square world, but following these four easy tips will get you close enough! 

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Topics: Public Relations, Social

Apr 26, 2016 8:30:00 AM

Ad of the Month: Alabama Tourism celebrates Southern Living’s 50th Anniversary

Posted by Intermark Group

Alabama Tourism celebrates Southern Living’s 50th Anniversary

Alabama and the lifestyle magazine Southern Living have gone hand-in-hand since 1966. So for Southern Living's 50th Anniversary, why not celebrate that relationship?

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Topics: Creative, In the News, Agency

Apr 19, 2016 8:30:00 AM

The Effie Awards

Posted by Josh Simpson

By Josh Simpson

So a few weeks back I joined a group of marketing and ad strategy types who gathered to judge the final round of the 2016 North American Effie Awards.  Since 1968, the Effie’s honor the most significant achievement in marketing: ideas that work. It’s one of the preeminent awards in the industry.

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Topics: Agency

Apr 14, 2016 8:30:00 AM

Both Sides of the Coin: A Look at the Relationship Between Journalism and PR

Posted by Drew Granthum

By: Drew Granthum, Public Relations Assistant Account Executive 

Before I took my current job in public relations, I spent the better half of four years working for newspapers. First in a part-time role moving up to full time, from intern staff writer covering human interest and feature pieces to sports editor, covering 18 different prep schools as well as the local college and any other sports-related community events (I’ve covered little league, dirt track racing, even the intramural competitions held by said local college as part of their homecoming), won awards, and looked poised to have a long career in the field, with the hope of becoming a syndicated columnist.

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Topics: Public Relations

Apr 12, 2016 8:30:00 AM

Employee Spotlight: Ali Smith, Account Executive

Posted by Intermark Group

Ali Smith is an account executive in the public relations department, handling several automotive social media accounts as well as a traditional public relations account. We sat down with Ali to learn a little bit more about what makes her tick. Here is what she had to say:                   

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Topics: Employee Spotlight, Agency

Apr 5, 2016 8:30:00 AM

Ad of the Month: The Birmingham Zoo Dino Discovery

Posted by Intermark Group

The Birmingham Zoo’s Dino Discovery exhibit is back just in time for Spring Break. We wanted to create excitement around the return of this popular exhibit and show how the dinosaurs are shaking things up at the zoo.

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Topics: Creative, Ad of the Month

Mar 29, 2016 8:30:00 AM

Tips on Live-Tweeting for Your Brand

Posted by Summer Wales

Live-tweeting is about engaging and sharing what people are saying about a topic or event in real time. And yes, it can be more than a rundown of last night’s “The Bachelor” episode or an online gathering to roast Steve Harvey.

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Topics: Agency, Public Relations, Social Media

Mar 22, 2016 8:30:00 AM

2016 Intermark Madness

Posted by Matt Spivak

By: Matt Spivak, Digital Insights Analyst

College basketball is in full effect during February. However, as the coldest month of the year concludes, the nation once again turns their eyes to the sport in anticipation of the one event that brings the entire country together… March Madness.

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Topics: Agency, Interact

Mar 15, 2016 8:30:00 AM

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Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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