By Bill Barnett, Senior Copywriter
All my friends are liars—my family too. They’re all liars. Here. I’ll explain.
Longtime friends and family have stopped asking—thank heavens—but when I meet someone new, let’s say at a party or something, and they learn that I’m an advertising copywriter, they all eventually ask the same thing: “Have you made any commercials I may have seen?” Or even worse, they’ll say something like, “Did you do the one where the greasy lawyer knocks stuff down with a big cartoon hammer?”
No, I most certainly did not, I’ll say.