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Ad of the Month: Take it all in at Sweet Home Alabama

Posted by Intermark Group

What makes an Alabama vacation? It’s not running around and missing out on what makes it memorable. It’s the little sensory details of each and every thing you do here. 

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Topics: Creative, Agency, Ad of the Month

Jul 26, 2016 10:30:00 AM

Employee Spotlight: David Keel

Posted by Intermark Group

Though his friends call him ‘The Breeze,’ we call David Keel our Director of Information Technology, or IT Director for short. In this position, David’s main role is maintaining the agency’s computer network, but he also assists with client projects from a technical standpoint when his expertise is needed.

Because David is a fairly new member to our team, we decided it might be fun to learn a little bit more about what makes him tick. To learn more about David, click here:

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Topics: Agency

Jul 19, 2016 10:00:00 AM

Emojis for Account Service Life

Posted by Lindsey Seal

By: Lindsey Seal, Account Supervisor

How great are emojis? They really bring a text message to life and convey personality. Because doesn’t everyone hate getting a text message with no feeling?

                “So excited for the concert Friday night.”

What? No, you clearly aren’t that excited. This is what mine would have looked like:

               

“PUMPED for the concert this weekend!!!!”    

With that in mind, I thought it would be fun to offer some account service tips using familiar emoji characters.

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Jul 12, 2016 10:30:00 AM

Happy Fourth of July!

Posted by Intermark Group

Have a safe and happy Fourth of July!

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Topics: Agency

Jul 1, 2016 2:30:00 PM

Three Intermark Employees Honored at the Ten Awards

Posted by Intermark Group

Recently, three Intermark employees were honored at the AAF Birmingham Ten Awards. The Ten Awards recognize individuals involved in the sales and account service side of the advertising industry. We’re excited and proud to announce that Intermark brought home 3 out of the 10 awards. See what the honorees had to say about winning a Ten Award!

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Topics: Agency

Jun 28, 2016 10:30:00 AM

Relate Value!

Posted by Rick Blevins

Relate_Value.jpgBy: Rick Blevins, IDD Senior Copywriter

NAVEL ORANGES $1.29 PER POUND!

TIRE ALIGNMENT $72.99!

AA BATTERIES $19.79!

LEVI’S JEANS $59.50!

Anyone feel the urge to rush out and take advantage of any of these offers? I mean, they’re in ALL CAPS and have exclamation points!!!! What if I repeated the price 6 times in 30 seconds? Or I reminded you multiple times that “YOU MUST ACT NOW” or “THIS SALE ENDS MONDAY”? Chances are, you still wouldn’t be moved to action, because I’ve neither appealed to your sense of greed, nor created a fear of loss.

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Topics: Automotive, Marketing

Jun 21, 2016 8:00:00 AM

Employee Spotlight: Stacey Torch

Posted by Intermark Group

stacey_torch.jpgAs an Account Supervisor, Stacey Torch develops strategic direction, creative briefs and marketing communications for various clients. To accomplish these duties, she meets regularly with Intermark’s production manager and traffic manager as well as the media, public relations, interactive and accounting departments to coordinate agency efforts on behalf of her clients.

Because Stacey is a fairly new member to our team, we decided it might be fun to learn a little bit more about what makes her tick. To learn more about Stacey, click here:

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Topics: Employee Spotlight

Jun 14, 2016 8:00:00 AM

Google Just Rocked Your World - Did You Even Notice?

Posted by Allison Vaughn

By: Allison Vaughan, Media Planner/Buyer

Google is the world’s largest and most heavily used search engine. For those curious, the second largest is YouTube—which is owned by—you guessed it—Google!  Organic search using tools, like Google, have become the primary source for how we find everything from need-to-know information to where something is. Google is the new Yellow Pages and Encyclopedia Britannica rolled into one elegant package.

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Topics: Media, Digital

Jun 7, 2016 8:00:00 AM

Becoming a Media Assistant: Putting Together the Pieces

Posted by Hannah Fiederer

By Hannah Fiederer, Media Assistant

Becoming a Media Assistant can be compared to putting together a colorful, 1,000-piece jigsaw puzzle. It can be challenging at first for those with little experience, but with a little help from your friends a beautiful picture comes together.

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Topics: Media

May 31, 2016 8:30:00 AM

Introducing Intermark Group's 2016 Summer Interns

Posted by Adtern

The weather is getting warmer, and that means it is time to welcome Intermark Group’s 2016 summer interns! This summer, our six lucky interns will be immersed in agency life and have the opportunity to gain invaluable experience in the field of advertising. They will be able to use their unique perspectives to create content, help develop ideas, and assist with pitching to clients.

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Topics: Internship, Marketing, Advertising

May 24, 2016 8:30:00 AM

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Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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