As an Account Supervisor, Tracie Ray serves as the liaison between the agency and the client, which can mean wearing all sorts of hats, including account service, producer, project/traffic manager, media planner/buyer and more! Mostly, Tracie noted, to prevent anything from falling through the cracks, account service requires some serious organizational skills and attention to detail. To learn more about Tracie, click here:
Topics: Employee Spotlight
Last week, we overfilled our plates and then overstuffed our bellies at Intermark Group’s Annual Thanksgiving Potluck. From turkey and dressing to decadent desserts, we all pitched in with our favorite dishes to make this year’s potluck a feast to remember. We hope your Thanksgiving is equally delicious! Happy Thanksgiving from our Intermark family to yours!
In his Audio Post/Sound Design position at Vazda Studios, Intermark Group’s in-house production facility, JM Cifonie handles anything and everything audible. His responsibilities include recording, mixing and sound designing the audio for TV, video and radio spots. Essentially, JM is the ears behind the operation. To learn more about JM and his role at Vazda Studios, click here:
Topics: Employee Spotlight
The Leukemia & Lymphoma Society’s (LLS) AL Chapter celebrated its 2016 Light The Night Walk on November 3rd 2016 at Raillroad Park in downtown Birmingham. Thousands of people throughout Birmingham gathered together to help the Leukemia and Lymphoma Society in their fight against blood cancers. The event’s goal was to raise $500,000 and came very close at an impressive $462,000 with donations still pouring in after the event’s close.
In case you missed it, the Intermark team recently joined in on the latest viral video sensation—the #MannequinChallenge. Teenagers are, of course, leading the way in this social media challenge, but it’s quickly taking social media feeds by storm. Sports teams, celebrities, schools and many more are joining in on the fun.
The challenge is simple: Gather a group of people and freeze in various poses while someone films the oddly-still scene and zooms in on the details. Here at Intermark Group, we never shy away from a challenge, so we took a brief break to film our very own #MannequinChallenge. Check it out below!
By: Rick Blevins, IDD Senior Copywriter
In my 25 years in Advertising, I’ve spent countless hours reading books, articles, theories, studies and blogs ... loaded with tips, secrets, rules and keys ... to create messages that boost awareness, improve perception and create traffic. I’m no expert, but it seems to me that this vast wealth of knowledge, philosophies and gimmicks can be condensed into 7 short words: “Tell People What They Want to Hear.”
We hope everyone had a safe and happy Halloween! We had a super spooktacular Halloween here at Intermark Group this year. In addition to sharing our favorite childhood Halloween memories, painting pumpkins for the patients at Children’s Hospital and “booing” each other’s cubicles, we also held our annual Halloween Costume Extravaganza.
By: Julie LaForce, Account Executive
Fall is here, and after we retire our spooky masks and cobweb décor, it will be time for Thanksgiving. Even though the focus of this holiday is eating turkey and dressing (or stuffing, depending on where you’re from), technically it is supposed to be about giving thanks, or so the name implies.
On Monday, October 17, Intermark Group kicked off our annual pumpkin painting activity for patients of Children’s Hospital. Intermark employees from different departments across the agency found some free time during the week to transform basic pumpkins into favorite childhood characters and pretty patterns. We chose to paint plastic pumpkins so that patients can enjoy their pumpkin pals all year long! We had a blast, and can’t wait to see what everyone comes up with next year. Take a look at some of our handy-work below: