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Employee Spotlight: Kristina Bergvall

Posted by Kristina Bergvall

Q: What is your official title?

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Topics: Employee Spotlight, Agency

Sep 19, 2017 10:00:00 AM

Bring on the Real World

Posted by Caroline Jager

By Caroline Jager, Account Serive Intern

My summer at Intermark is one to remember! It's crazy to think that in 10 short weeks, seven strangers became tight-knit friends and accomplished so much. Every week of our internship presented us with new opportunities and challenges. My favorite week is the week we presented our summer’s work to Porsche USA.

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Topics: Internship, Account Service

Sep 12, 2017 9:30:00 AM

College Football Kickoff Party

Posted by Caroline Jager

By Caroline Jager, Account Service

There are deep-seated sports rivalries out there — Auburn and Alabama, we are looking at you — but nothing brings people together quite like the excitement of college football. To celebrate the season, Intermark took the party to the parking lot and hosted a company tailgate.

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Topics: Interact

Sep 7, 2017 12:30:00 PM

What an Experience

Posted by Lauren Runnels

By Lauren Runnels, Media Intern

If I were to describe this summer’s internship in one word, it would be “experience.” As a college graduate, I am extremely thankful for the education I received from Auburn University, but there was nothing quite like having the real-world experience from Intermark Group. On the first day, I honestly had no idea what to expect from the internship, but I quickly came to find out we had a fantastic summer ahead of us. Now that I look back on it, I learned more in those two and a half months than I could have ever imagined.

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Topics: Media, Internship

Sep 5, 2017 9:30:00 AM

Intermark Group Launches Fall TV Preview Website

Posted by Intermark Group

Get the scoop on the upcoming fall TV lineup, listen to what the experts are saying and test your knowledge against the media buyers, all on our new fall TV preview website, media.intermarkgroup.com. The website shows you the importance of strategic media buying, bringing entertainment into what might seem like a dull aspect of the business. Grab a beer and join the media buyers in their podcast as they chat about the 2017 Fall lineup while keeping in mind the business opportunities of which companies can take advantage.

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Topics: Agency, Media

Aug 29, 2017 10:00:00 AM

Never the Same

Posted by Adtern

By: Trinita Hill, Copywriting Intern

Working at Intermark was a great experience. I learned so much about copywriting. It’s not an easy job, but I really like it.  I learned how to write headlines, taglines manifestos and scripts.  Doing the creative projects taught me how the campaign process works.  Joel (Senior Copywriter) and Lauren (Associate Creative Director) were very supportive throughout the internship. I also had a great Art Director, Elise, who I learned so much from.

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Topics: Internship

Aug 15, 2017 9:30:00 AM

Employee Spotlight: Joel Lugar

Posted by Intermark Group

As a former actor and stand-up comedian, Joel Lugar brings contagious enthusiasm, boundless creativity and quick wit to the Intermark team. As a Senior Copywriter, Joel transforms his creative ideas into effective advertising campaigns. To learn more about Joel and his role at Intermark Group, click here:

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Topics: Creative, Employee Spotlight

Aug 8, 2017 9:18:00 AM

Goodbyes Are Never Easy

Posted by Adtern

By: Justin Hild, Public Relations Intern

Encompassing this summer in a single post is not simply possible. I honestly do not know where to begin. Coming into this internship I felt inadequate, nervous and unprepared. I felt as though I couldn't meet the expectations that were required. I could not have been any more wrong.

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Topics: Internship, 2017

Aug 1, 2017 9:30:00 AM

What to Know About SEO

Posted by Nikki Hegstetter

By: Nikki Hegstetter, Digital and SEO Insights Analyst

Everyone wants to rank at the top of search engines, but are you doing everything that it takes? SEO, or Search Engine Optimization, is a constantly evolving business. There are always new updates and rules set by Google Algorithm. We like to reference Google’s Algorithm similar to the NCAA handbook for you sports fans out there. It is filled with metrics that Google weighs in determining which websites show up first in a keyword search. With this being said, there are thousands of metrics that go into this algorithm. While it would be a stretch to perform every metric flawlessly, there are three main ones we know will give your website a pretty good start.

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Topics: Industry, Digital

Jul 25, 2017 9:25:00 AM

Why Videos Should Be Placed on Every Home Page of a Website

Posted by Adtern

By: Lauren Runnels, Media Intern

Years ago, if someone said videos would be the leading way to produce content, everyone, including myself, would have laughed. As they say, out with the old and in with the new. In today’s world, it is almost vital to have video content on your website to stand out amongst others. Customers will be more engaged and more likely to remember your brand if videos are used to promote products or services, and here’s why:

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Topics: Media, Internship

Jul 18, 2017 10:00:00 AM

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Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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