By: Sonia Blumstein, PR Account Supervisor
This article was originally published onwww.prdaily.com
Phone pitches: Love them or hate them, they’re necessary.
If you love your phone, read no further; if you hate your phone, this article is written for you, with love, from someone who knows how you feel. When I first started in PR, I landed a dream job. Instantly, I was pitching national news outlets and simultaneously learning the practical skills professors don’t teach you in college.
One lesson I picked up on quickly is that you’ve simply got to get used to being in the sales business if you want a great public relations career. You’ve got to get good at it, because traditional PR has always involved cold calling.
Once you’ve spent time crafting your messaging and writing and distributing your release, you can’t just stop and wait for your phone to ring. If you do, you might just miss your greatest placement.
Overcoming a fear of picking up the phone comes with practice, but practice only makes perfect if you’re practicing the right way.