Intermark Media Summit 2016

Posted by Intermark Group

By: Jim Poh, Media Director

The media summit held by the Intermark Media department last week revived a formerly annual event designed to provide clients, potential clients and friends of the agency a look at the broadcast TV networks’ fall season.

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Topics: Agency, Industry, Media

Sep 22, 2016 9:28:00 AM

Why We Don’t Do JUST Websites

Posted by Intermark Group

By: Jessica Vance, Alloy Account Director

A chill goes through the room every time a client says the dreaded phrase, “Can’t you JUST create a pretty website?” Well, yes, but why would you chose to have JUST a website? Sure, there are some cases where that makes sense, but more often than not, a business deserves more than just a website.

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Topics: Interactive, Alloy, agen

Sep 20, 2016 9:30:00 AM

Common Copywriting Mistakes: Bill’s Infamous Four

Posted by Bill Barnett

By: Bill Barnett, Senior Copywriter

Have you ever wondered what copywriting is all about? In a nutshell, good copywriting is about conveying a message to the consumer on behalf of your client through persuasive copy. And to be honest, if I were to create a comprehensive list of all the things that can seriously get in the way of writing decent copy, this post would be way too long. So, in the interest of brevity—which we’ll touch upon in a moment—I’m going to limit my list to just four things. That’s right, four things to be avoided if you want your copy to be the toast of your office. (Dare to dream, dear reader. Dare to dream.)

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Topics: Creative, Agency, Industry

Sep 15, 2016 9:30:00 AM

Four Commandments of Media Buying

Posted by Adtern

By: Peyton Chandler, Media Intern

This summer I was fortunate enough to intern with Intermark Group in the Media department. I knew a little bit about the advertising industry when I began. For example, I knew that it involved the creation, placement and budgeting of ads. Needless to say, I had much to learn, especially when it came to Media Buying. There’s much that takes place behind the scenes in a Media department. There’s also a good bit that takes place at the forefront of agency operations. Throughout my internship, I picked up a wealth of knowledge from my tasks and fellow members of the Media department. Here are my 4 most important takeaways—my “Four Commandments of Media Buying,” if you will.

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Topics: Media, Internship

Sep 13, 2016 10:00:00 AM

Measuring Your Digital Return

Posted by Adtern

By: Heather Robinson, Digital Account Service Intern

Mobile and web-based applications are driving the future of new business initiatives. Investing in digital technology is vital in generating growth and engagement for your business. But, how can you calculate a Return on Investment (ROI) in the digital landscape? This is not a straight-forward equation that you can just plug in a few numbers and receive a telling data point. It is a living equation that requires descriptive objectives and definitive performance indicators, which will guide you to your digital ROI.

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Topics: Interactive, Internship, Digital

Sep 8, 2016 9:30:00 AM

2016 Intermark Football Kick-Off & Back-to-School Drive

Posted by Intermark Group

The summer months have come to a close, which means school is back in session and football season is in full force! To celebrate, Intermark Group held its annual Back-to-School Drive and Football Kick-Off Party.

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Topics: agen

Sep 6, 2016 9:30:00 AM

Taking Sweet Home Alabama to New York City

Posted by Ali Thurwachter

By: Ali Thurwachter, Social Media Assistant Account Executive

With the help of Intermark Group, the Alabama Tourism Department brought pieces of Alabama to New York City, where they educated locals and tourists on what the state of Alabama has to offer vacationers. Over a three-day period, displays and activations were set up throughout the city, offering a chance to experience Alabama in New York City.

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Topics: Agency, Public Relations

Aug 30, 2016 10:00:00 AM

How to Embrace Visual Storytelling

Posted by Adtern

By: Casey Whitmer, Public Relations Intern

Whether you’re pushing out a press release or updating a brand’s social page, visual storytelling is an effective way to grasp and retain the reader’s attention. People are constantly bombarded with excess amounts of text when on the web. Most peoples’ attention spans seem to be decreasing as they become more and more engulfed by digital content. That being said, piquing their attention and holding it is vital to getting your message across. 

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Topics: Public Relations, Social, Internship

Aug 25, 2016 10:00:00 AM

Brand Experience: The Overlooked Aspect of Targeting Young Consumers

Posted by Adtern

By: Peyton Chandler, Media Intern

Our world is dominated by all things mobile. Most consumers, but particularly young consumers, turn to their cell phones for everything. This is not a new trend, and businesses are certainly aware of this “mobile-first” culture. But, people aren’t just obsessing over social media on their phones; they’re tracking news, following events, developing hobbies and doing pretty much anything else that may pique even the most specific of interests. Companies often overlook the importance of experiential targeting, or marketing to consumers through experiences.

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Topics: Media, Internship, Digital

Aug 23, 2016 9:30:00 AM

Employee Spotlight: Lauren Barnett

Posted by Intermark Group

Lauren Barnett dreamed of becoming an artist ever since she was old enough to grab a crayon. Now, as an Associate Creative Director at Intermark Group, Lauren gets to wear a lot of artistic hats.

We decided it might be fun to learn a little bit more about what brought Lauren and her creative talents to Intermark. To learn more about Lauren, click here:

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Topics: Agency

Aug 16, 2016 9:30:00 AM


Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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