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Never the Same

Posted by Adtern

By: Trinita Hill, Copywriting Intern

Working at Intermark was a great experience. I learned so much about copywriting. It’s not an easy job, but I really like it.  I learned how to write headlines, taglines manifestos and scripts.  Doing the creative projects taught me how the campaign process works.  Joel (Senior Copywriter) and Lauren (Associate Creative Director) were very supportive throughout the internship. I also had a great Art Director, Elise, who I learned so much from.

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Topics: Internship

Aug 15, 2017 9:30:00 AM

Employee Spotlight: Joel Lugar

Posted by Intermark Group

As a former actor and stand-up comedian, Joel Lugar brings contagious enthusiasm, boundless creativity and quick wit to the Intermark team. As a Senior Copywriter, Joel transforms his creative ideas into effective advertising campaigns. To learn more about Joel and his role at Intermark Group, click here:

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Topics: Creative, Employee Spotlight

Aug 8, 2017 9:18:00 AM

Goodbyes Are Never Easy

Posted by Adtern

By: Justin Hild, Public Relations Intern

Encompassing this summer in a single post is not simply possible. I honestly do not know where to begin. Coming into this internship I felt inadequate, nervous and unprepared. I felt as though I couldn't meet the expectations that were required. I could not have been any more wrong.

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Topics: Internship, 2017

Aug 1, 2017 9:30:00 AM

What to Know About SEO

Posted by Nikki Hegstetter

By: Nikki Hegstetter, Digital and SEO Insights Analyst

Everyone wants to rank at the top of search engines, but are you doing everything that it takes? SEO, or Search Engine Optimization, is a constantly evolving business. There are always new updates and rules set by Google Algorithm. We like to reference Google’s Algorithm similar to the NCAA handbook for you sports fans out there. It is filled with metrics that Google weighs in determining which websites show up first in a keyword search. With this being said, there are thousands of metrics that go into this algorithm. While it would be a stretch to perform every metric flawlessly, there are three main ones we know will give your website a pretty good start.

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Topics: Industry, Digital

Jul 25, 2017 9:25:00 AM

Why Videos Should Be Placed on Every Home Page of a Website

Posted by Adtern

By: Lauren Runnels, Media Intern

Years ago, if someone said videos would be the leading way to produce content, everyone, including myself, would have laughed. As they say, out with the old and in with the new. In today’s world, it is almost vital to have video content on your website to stand out amongst others. Customers will be more engaged and more likely to remember your brand if videos are used to promote products or services, and here’s why:

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Topics: Media, Internship

Jul 18, 2017 10:00:00 AM

Advertising as a Proponent for Cultural Change

Posted by Adtern

By: Elise Ott, Creative Intern

When thinking about important movements in culture, the first things that typically come to mind are art, fashion, music, literature, film, etc. You won’t find advertising on many people’s short list. But, that doesn’t mean advertising doesn’t have the power to contribute to our culture’s forward progress. When executed insightfully and purposefully, advertising can help facilitate huge cultural change.

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Topics: Internship, Advertising

Jul 11, 2017 2:00:00 PM

Happy Fourth of July from Intermark Group!

Posted by Intermark Group

Wishing everyone a very happy and safe Independence Day! We hope you make this day memorable by counting your blessings and truly appreciating your freedom. Happy Birthday, America!

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Topics: Agency

Jul 4, 2017 9:00:00 AM

Communicating in the Digital World

Posted by Adtern

By: Katherine Davis, Digital Account Service Intern

As a Digital Account Service intern, I have realistic expectations of what I should know and what I will learn. Anyone familiar with an account service role can tell you the important connection it forms between clients and the agency. I get that. I like communicating ideas. However, something I am unfamiliar with is translating. If “translator” is not a skill you expected to need in an account service position, well, join the club. At ALLOY, I have discovered that all communication is not created equal. Thankfully, after my first week on the job, I realized my department is not planning on leaving me in the dark.

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Topics: Internship

Jun 27, 2017 10:00:00 AM

Account Service: A Little Bit of Everything

Posted by Adtern

By: Caroline Jager, Account Service Intern

As a recent college graduate and Intermark’s Account Service intern, I’m constantly asked this series of questions: What’d you major in? What do you want to do? Why Intermark?

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Topics: Internship

Jun 20, 2017 10:00:00 AM

A Week at Intermark

Posted by Adtern

By: Trinita Hill, Copywriting Intern

During my first week at Intermark, I learned so much and quickly transitioned from a college student to a working professional. My life back at the University of Alabama consisted of t-shirts and shorts, biking to class and a lot of coffee. So far, my life as an Intermark intern has been just a little different.

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Topics: Internship

Jun 13, 2017 10:17:20 AM

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Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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