Happy Thanksgiving 2015

Posted by Intermark Group

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Topics: Agency

Nov 26, 2015 9:00:00 AM

We came. We ate. We're stuffed. Intermark Thanksgiving Fun!

Posted by Intermark Group

Last week we had our annual Thanksgiving lunch, it was super delicious and such great fun! We would like to wish you a safe and Happy Thanksgiving, from our Intermark family to yours.


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Topics: Agency

Nov 24, 2015 7:00:00 AM

Want Someone to Love Your Product? Take it Away.

Posted by Jake McKenzie

Remember when Coke was losing the “Cola Wars” to Pepsi in the early 1980s? The Pepsi Challenge was kicking the classic cola’s butt, so Coke decided to introduce New Coke, a beverage with a sweeter formula like Pepsi’s that was set to replace the old formula. But when consumers found out that their classic Coke would be taken off the market because of it, the demand for the old perennial went through the roof. Classic Coke became bigger than ever and essentially eradicated the “Cola Wars” forever. Pepsi was never number one again. What happened exactly?

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Topics: Advertising, Ad Couch

Nov 19, 2015 11:37:08 AM

Ad of the Month: BCBS Football

Posted by Intermark Group

Blue Cross and Blue Shield of Alabama is as passionate about your health as you are about Auburn football and Alabama football. 

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Topics: Creative, Agency

Nov 17, 2015 8:30:00 AM

A Taste of the Magic City

Posted by Adtern

Please enjoy this restaurant review compliments of your Summer AdTerns who have all now come on board as full-time employees and “experienced restaurant reviewers”.

Here are their thoughts from some of their favorite local restaurants:

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Topics: Agency

Nov 12, 2015 8:30:00 AM

Happy Birthday Pandora – The Company That Changed Audio Consumption

Posted by Natalie Panciera

By Natalie Panciera, Media Buyer and Planner

It’s amazing to think that just a few short years ago there were only two forms of audio media: terrestrial radio and personal audio. And while these two formats still play a role today, the creation of streaming music has completely changed the way we consume audio media. The latest Edison research shows that adults are spending more minutes in a day streaming music than listening on traditional formats. Who was the first company to create and popularize streaming music? That would be Pandora.

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Topics: Agency, Media

Nov 10, 2015 8:30:00 AM

Intermark Group's 2016 Halloween Festivities

Posted by Intermark Group

We hope everyone had a safe and Happy Halloween.This year we had a great Halloween around the office.

Intermark employees painted pumpkins for the children at Children’s Hospital of Alabama and the kids absolutely loved them!

And we also had our annual Halloween Costume Extravaganza. There were some really great costumes this year.

Here are a few pictures to see for yourself!

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Topics: Agency

Nov 5, 2015 8:30:00 AM

Wayne Gillis, 2015 Inductee: College of Communication and Information Sciences Hall of Fame at The University of Alabama

Posted by Ashley Prewitt

By: Ashley Prewitt, Division Manager: Small Business 

role mod·el noun

A person looked to by others as an example to be imitated.

Earlier this month, the College of Communication and Information Sciences at The University of Alabama recognized five distinguished individuals at the 2015 Hall of Fame Induction. The Hall of Fame stands as a tribute to those who positively impact the industry and exhibit lifetime professional achievement in the field of communication. 

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Topics: In the News, Agency, Industry, Marketing, Advertising

Nov 3, 2015 8:30:00 AM

The Scariest Stories There Ever Were…

Posted by Intermark Group

The month of October is full of things that are made to keep you up at night. We hope that isn’t what has happened to these associates regarding their frightening stories. But when we asked around the office, “What is the scariest thing about working at an ad agency”, here are some of the scarier moments that were reported.

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Topics: Agency

Oct 29, 2015 8:30:00 AM

Defining Your Target Customer

Posted by Ashley Prewitt

By: Ashley Prewitt, Division Manager, Small Business Division

Stop and think for a moment about who you really want your marketing to speak to.  That is, who is that ideal customer that you are trying to attract with your marketing efforts? To really get the best return on your marketing dollars, you need to know exactly who your target customer is. In the marketing world, we call this your buyer persona.

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Topics: Inbound Marketing, Small Business

Oct 27, 2015 8:30:00 AM


Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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