The weather is getting warmer, and that means it is time to welcome Intermark Group’s 2016 summer interns! This summer, our six lucky interns will be immersed in agency life and have the opportunity to gain invaluable experience in the field of advertising. They will be able to use their unique perspectives to create content, help develop ideas, and assist with pitching to clients.
Ah, millennials. A word that strikes fear into even the most decorated executives in the business. A word that has become so buzzy that there is now a Google Chrome extension that turns every mention of “millennial” into “snake people” (I highly suggest installing it). Now, I know I am writing on a well-exhausted topic. Google “millennials,” and you get about a dozen pages of research and analysis of this group on your first page alone. So what makes this blog post any different? Well, it might just be the first article on millennials ever written by a millennial (that’s probably incorrect, but please don’t take this small moment of glory away from me).
By: Neal Fondren, Senior Vice President of Interactive Strategy
Recently, a client wanted to understand why the number of clicks to ads didn’t always result in a visit to the site. It was a fair question. After all, if a potential customer clicks on an ad, why wouldn’t that click go straight to a page that, then, recorded a visit. In the case of this client, the number of visits was roughly half the number of clicks.
Every landing page was meticulously audited and matched to all ad units that were served. The finding was that there were no errors in either the ads or their respective website pages where the ads clicked to.
Recently, Junior Account Executive at Alloy, Shelby Brownell, was featured on the UAB Collat School of Business’s website discussing the value of an internship.
As a motion graphics artist and editor at Vazda Studios, Josh Cooley creates animated graphic design elements for television commercials, corporate and web videos, and other various video advertisements. His job also entails editing, conceptualizing and color-correcting, which is the process of enhancing footage and maintaining a consistent look throughout a video project.
We were lucky enough to pull Josh away from his screen to answer a few questions about his experience in the industry and what makes him tick. To learn more about Josh, click here.
Topics: Employee Spotlight
Each year, Intermark Group takes part in Birmingham Reads, “A project designed to inspire all of Birmingham to pick up a book and read.” The project is presented by Better Basics and the Junior League of Birmingham. The pair recognized a connection between lower-income areas and illiteracy—Birmingham Reads aims to combats that!
By Ali Thurwachter, Social Media Assistant Account Executive
With over 400 million users, it’s about time you and your business stepped up your ‘Gram game. With that many potential eyes on your feed, there isn’t much room for subpar squares. Blurry selfies? Birthday shout-out diptychs? Use of the Hefe filter? Ain’t nobody got time for that.
But I get it. We can’t all be a Leibovitz of the square world, but following these four easy tips will get you close enough!
Alabama Tourism celebrates Southern Living’s 50th Anniversary
Alabama and the lifestyle magazine Southern Living have gone hand-in-hand since 1966. So for Southern Living's 50th Anniversary, why not celebrate that relationship?
By Josh Simpson
So a few weeks back I joined a group of marketing and ad strategy types who gathered to judge the final round of the 2016 North American Effie Awards. Since 1968, the Effie’s honor the most significant achievement in marketing: ideas that work. It’s one of the preeminent awards in the industry.
By: Drew Granthum, Public Relations Assistant Account Executive
Before I took my current job in public relations, I spent the better half of four years working for newspapers. First in a part-time role moving up to full time, from intern staff writer covering human interest and feature pieces to sports editor, covering 18 different prep schools as well as the local college and any other sports-related community events (I’ve covered little league, dirt track racing, even the intramural competitions held by said local college as part of their homecoming), won awards, and looked poised to have a long career in the field, with the hope of becoming a syndicated columnist.
Topics: Public Relations