On Monday, October 17, Intermark Group kicked off our annual pumpkin painting activity for patients of Children’s Hospital. Intermark employees from different departments across the agency found some free time during the week to transform basic pumpkins into favorite childhood characters and pretty patterns. We chose to paint plastic pumpkins so that patients can enjoy their pumpkin pals all year long! We had a blast, and can’t wait to see what everyone comes up with next year. Take a look at some of our handy-work below:
At a young age, Sally Baio’s passion for music and promoting bands pointed her toward a career in public relations. Though she continues to pursue her musical passion as the lead singer of the Starlings amongst other musical projects, her career focus has since shifted from PR to media buying. As Intermark Group’s Senior Media Buyer, Sally’s responsibilities include spot TV, cable and radio buying. Because Sally is a fairly new member of the Intermark team, we thought it would be fun to learn a little more about what makes her tick. To learn more about Sally, click here:
Here at Intermark Group, we love Halloween. Each October is filled with spooky cubicle décor, pumpkin painting and, of course, our annual Halloween Costume Extravaganza. This year to get into the Halloween spirit, we asked a few fellow Intermarkers to reminisce and share their favorite childhood Halloween memory. Here’s what they had to say:
By: Jake McKenzie, Intermark Group CEO
This article was originally published on AdAge.com.
The presidential election is one of the most spirited we have seen in decades, with two unprecedented candidates. When viewed through the prism of psychology, the dynamics of the race and politics in general become even more interesting in how they affect voters.
The reality is that politics is marketing. Candidates are marketing themselves to the population. The difference is that with politics there is a very bright-line scorecard (actual voting) and very frequent data updates (polling) that can give marketers quick, pertinent feedback on the effects of their efforts. There are many psychological marketing lessons that apply to both areas that play out in today's races.
By: Jessica Vance, Alloy Account Director
Who decided that work wasn’t supposed to be fun? Who ever said punching in 9-to-5 was the ultimate corporate curse? I am happy to say that the team at Alloy, Intermark Group’s technology arm, is turning those theories on their heads one f-word at a time.
As an Account Executive in Intermark Group’s Automotive Department, Shea Posey juggles various responsibilities, but first and foremost, she acts as a liaison between clients and the various departments in the agency. We decided it was time to learn a little more about Shea and her role at Intermark. To learn more about Shea, click here:
By: Sequoya Finn, Motion Graphics Artist
The world moves at a fast pace. Everywhere we turn—from televisions, to billboards, to ads on Facebook—consumerism surrounds us. This oversaturation of ads in our daily lives makes it so that, as consumers, we are constantly bombarded without being fully aware of it. However, when we watch television, we can somewhat control the impact the commercials have on us. For instance, many people pull out their phones to pass the time between their shows, rather than watch the commercials. If we’re forced to watch an ad on YouTube, we often click to another tab to keep ourselves busy for those 5, 15, or 30-second nuisances. An advertiser’s goal is to grab the audience, pull them in and keep them from disengaging—which is where motion graphics come in.
By: Jim Poh, Media Director
The media summit held by the Intermark Media department last week revived a formerly annual event designed to provide clients, potential clients and friends of the agency a look at the broadcast TV networks’ fall season.
By: Jessica Vance, Alloy Account Director
A chill goes through the room every time a client says the dreaded phrase, “Can’t you JUST create a pretty website?” Well, yes, but why would you chose to have JUST a website? Sure, there are some cases where that makes sense, but more often than not, a business deserves more than just a website.
By: Bill Barnett, Senior Copywriter
Have you ever wondered what copywriting is all about? In a nutshell, good copywriting is about conveying a message to the consumer on behalf of your client through persuasive copy. And to be honest, if I were to create a comprehensive list of all the things that can seriously get in the way of writing decent copy, this post would be way too long. So, in the interest of brevity—which we’ll touch upon in a moment—I’m going to limit my list to just four things. That’s right, four things to be avoided if you want your copy to be the toast of your office. (Dare to dream, dear reader. Dare to dream.)