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How to Embrace Visual Storytelling

Posted by Adtern

By: Casey Whitmer, Public Relations Intern

Whether you’re pushing out a press release or updating a brand’s social page, visual storytelling is an effective way to grasp and retain the reader’s attention. People are constantly bombarded with excess amounts of text when on the web. Most peoples’ attention spans seem to be decreasing as they become more and more engulfed by digital content. That being said, piquing their attention and holding it is vital to getting your message across. 

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Topics: Public Relations, Social, Internship

Aug 25, 2016 10:00:00 AM

Brand Experience: The Overlooked Aspect of Targeting Young Consumers

Posted by Adtern

By: Peyton Chandler, Media Intern

Our world is dominated by all things mobile. Most consumers, but particularly young consumers, turn to their cell phones for everything. This is not a new trend, and businesses are certainly aware of this “mobile-first” culture. But, people aren’t just obsessing over social media on their phones; they’re tracking news, following events, developing hobbies and doing pretty much anything else that may pique even the most specific of interests. Companies often overlook the importance of experiential targeting, or marketing to consumers through experiences.

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Topics: Media, Internship, Digital

Aug 23, 2016 9:30:00 AM

Employee Spotlight: Lauren Barnett

Posted by Intermark Group

Lauren Barnett dreamed of becoming an artist ever since she was old enough to grab a crayon. Now, as an Associate Creative Director at Intermark Group, Lauren gets to wear a lot of artistic hats.

We decided it might be fun to learn a little bit more about what brought Lauren and her creative talents to Intermark. To learn more about Lauren, click here:

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Topics: Agency

Aug 16, 2016 9:30:00 AM

There’s a Line at the Microwave

Posted by Adtern

By: Amanda Hydrick, Account Service Intern

My summer here at Intermark Group has definitely been an interesting one. I drive one hour each way to be here bright and early at 8:30 in the morning. I spend about 15 minutes settling in, but then it’s time to get the day started. The interns usually meet to go over our to-do lists, then divide and conquer the tasks for the day.

Then, it’s lunch time. There’s always a line at the microwave.

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Topics: Agency, Internship

Aug 9, 2016 9:30:00 AM

The End of a TRIUMPHant Summer

Posted by Adtern

By: Olivia Broome, Copywriting Intern

We all started the summer hoping nobody would figure out that we had no idea what we were doing.

We arrived at Intermark on May 16th as six strangers hoping to meet a friendly face and not trip up the stairs. Thankfully, all six of us are exactly the same brand of slightly awkward. Little did I know it that morning, but these five people would become more than co-workers. They would become true friends. On orientation day, we received an overwhelming amount of papers and an equally large dose of encouragement from everyone we met. From day one, it was clear that we were truly welcomed to the Intermark family as real members of the team. Everyone wanted to see us succeed, and we all wanted to make them as excited about us as we were to just be in the building.

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Topics: Agency, Internship

Aug 2, 2016 9:30:00 AM

Ad of the Month: Take it all in at Sweet Home Alabama

Posted by Intermark Group

What makes an Alabama vacation? It’s not running around and missing out on what makes it memorable. It’s the little sensory details of each and every thing you do here. 

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Topics: Creative, Agency, Ad of the Month

Jul 26, 2016 10:30:00 AM

Employee Spotlight: David Keel

Posted by Intermark Group

Though his friends call him ‘The Breeze,’ we call David Keel our Director of Information Technology, or IT Director for short. In this position, David’s main role is maintaining the agency’s computer network, but he also assists with client projects from a technical standpoint when his expertise is needed.

Because David is a fairly new member to our team, we decided it might be fun to learn a little bit more about what makes him tick. To learn more about David, click here:

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Topics: Agency

Jul 19, 2016 10:00:00 AM

Emojis for Account Service Life

Posted by Lindsey Seal

By: Lindsey Seal, Account Supervisor

How great are emojis? They really bring a text message to life and convey personality. Because doesn’t everyone hate getting a text message with no feeling?

                “So excited for the concert Friday night.”

What? No, you clearly aren’t that excited. This is what mine would have looked like:

               

“PUMPED for the concert this weekend!!!!”    

With that in mind, I thought it would be fun to offer some account service tips using familiar emoji characters.

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Jul 12, 2016 10:30:00 AM

Happy Fourth of July!

Posted by Intermark Group

Have a safe and happy Fourth of July!

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Topics: Agency

Jul 1, 2016 2:30:00 PM

Three Intermark Employees Honored at the Ten Awards

Posted by Intermark Group

Recently, three Intermark employees were honored at the AAF Birmingham Ten Awards. The Ten Awards recognize individuals involved in the sales and account service side of the advertising industry. We’re excited and proud to announce that Intermark brought home 3 out of the 10 awards. See what the honorees had to say about winning a Ten Award!

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Topics: Agency

Jun 28, 2016 10:30:00 AM

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Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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