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Employee Spotlight: Tracie Ray

Posted by Intermark Group

As an Account Supervisor, Tracie Ray serves as the liaison between the agency and the client, which can mean wearing all sorts of hats, including account service, producer, project/traffic manager, media planner/buyer and more! Mostly, Tracie noted, to prevent anything from falling through the cracks, account service requires some serious organizational skills and attention to detail. To learn more about Tracie, click here:

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Topics: Employee Spotlight

Nov 29, 2016 10:00:00 AM

Happy Thanksgiving from our Intermark family to yours!

Posted by Intermark Group

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Topics: Agency

Nov 24, 2016 9:25:00 AM

Intermark Group’s Annual Thanksgiving Potluck

Posted by Intermark Group

Last week, we overfilled our plates and then overstuffed our bellies at Intermark Group’s Annual Thanksgiving Potluck.  From turkey and dressing to decadent desserts, we all pitched in with our favorite dishes to make this year’s potluck a feast to remember. We hope your Thanksgiving is equally delicious! Happy Thanksgiving from our Intermark family to yours!

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Topics: Agency

Nov 22, 2016 9:26:00 AM

Employee Spotlight: JM Cifonie

Posted by Intermark Group

In his Audio Post/Sound Design position at Vazda Studios, Intermark Group’s in-house production facility, JM Cifonie handles anything and everything audible. His responsibilities include recording, mixing and sound designing the audio for TV, video and radio spots. Essentially, JM is the ears behind the operation. To learn more about JM and his role at Vazda Studios, click here:

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Topics: Employee Spotlight

Nov 17, 2016 9:33:00 AM

Intermark Group “Lights the Night” for LLS

Posted by Intermark Group

The Leukemia & Lymphoma Society’s (LLS) AL Chapter celebrated its 2016 Light The Night Walk on November 3rd 2016 at Raillroad Park in downtown Birmingham. Thousands of people throughout Birmingham gathered together to help the Leukemia and Lymphoma Society in their fight against blood cancers. The event’s goal was to raise $500,000 and came very close at an impressive $462,000 with donations still pouring in after the event’s close.

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Topics: Agency

Nov 15, 2016 9:45:00 AM

Intermark Accepts the #MannequinChallenge

Posted by Intermark Group

In case you missed it, the Intermark team recently joined in on the latest viral video sensation—the #MannequinChallenge. Teenagers are, of course, leading the way in this social media challenge, but it’s quickly taking social media feeds by storm. Sports teams, celebrities, schools and many more are joining in on the fun.

The challenge is simple: Gather a group of people and freeze in various poses while someone films the oddly-still scene and zooms in on the details. Here at Intermark Group, we never shy away from a challenge, so we took a brief break to film our very own #MannequinChallenge. Check it out below!

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Topics: Agency

Nov 10, 2016 10:10:00 AM

The 7 Most Important Words in Marketing

Posted by Rick Blevins

By: Rick Blevins, IDD Senior Copywriter

In my 25 years in Advertising, I’ve spent countless hours reading books, articles, theories, studies and blogs ... loaded with tips, secrets, rules and keys ... to create messages that boost awareness, improve perception and create traffic. I’m no expert, but it seems to me that this vast wealth of knowledge, philosophies and gimmicks can be condensed into 7 short words: “Tell People What They Want to Hear.”

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Topics: Agency, Automotive, Marketing

Nov 8, 2016 9:30:00 AM

Intermark Group’s 2016 Halloween Costume Extravaganza

Posted by Intermark Group

We hope everyone had a safe and happy Halloween! We had a super spooktacular Halloween here at Intermark Group this year.  In addition to sharing our favorite childhood Halloween memories, painting pumpkins for the patients at Children’s Hospital and “booing” each other’s cubicles, we also held our annual Halloween Costume Extravaganza. 

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Topics: Agency

Nov 3, 2016 9:35:00 AM

Why I’m Thankful to Work at an Ad Agency

Posted by Julie LaForce

By: Julie LaForce, Account Executive

Fall is here, and after we retire our spooky masks and cobweb décor, it will be time for Thanksgiving. Even though the focus of this holiday is eating turkey and dressing (or stuffing, depending on where you’re from), technically it is supposed to be about giving thanks, or so the name implies.

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Topics: Agency, Account Service

Nov 1, 2016 9:11:00 AM

Halloween Pumpkin Painting 2016

Posted by Intermark Group

On Monday, October 17, Intermark Group kicked off our annual pumpkin painting activity for patients of Children’s Hospital. Intermark employees from different departments across the agency found some free time during the week to transform basic pumpkins into favorite childhood characters and pretty patterns. We chose to paint plastic pumpkins so that patients can enjoy their pumpkin pals all year long! We had a blast, and can’t wait to see what everyone comes up with next year. Take a look at some of our handy-work below:

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Topics: Agency

Oct 27, 2016 10:04:36 AM

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Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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