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Do People Really Hate Advertising?

Posted by Bill Barnett

By Bill Barnett, Senior Copywriter

All my friends are liars—my family too. They’re all liars. Here. I’ll explain.

Longtime friends and family have stopped asking—thank heavens—but when I meet someone new, let’s say at a party or something, and they learn that I’m an advertising copywriter, they all eventually ask the same thing: “Have you made any commercials I may have seen?” Or even worse, they’ll say something like, “Did you do the one where the greasy lawyer knocks stuff down with a big cartoon hammer?”

No, I most certainly did not, I’ll say.

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Topics: Advertising

Feb 10, 2016 9:59:33 AM

Ad of the Month: St. Vincent's Health System

Posted by Intermark Group

For over 117 years, St. Vincent’s has been caring for hearts.

Their recent trifecta of accreditations from the Society of Cardiovascular Patient Care cements their position as leaders in heart care. We created a campaign that celebrated their technology, expertise, knowledge, and the people that make St. Vincent's the Heart Experts.

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Topics: Creative, Agency

Feb 2, 2016 1:44:05 PM

Employee Spotlight: Chris Mann, Executive Producer

Posted by Intermark Group

As an Executive Producer, Chris Mann manages and supervises all traditional broadcast media production (such as film, video, audio/radio, print production, music production, etc.) for the agency as well as integrated production-related projects.  This includes agency producing, project management, budgeting, post production supervision, shoot supervision, travel coordination, business management, negotiating, etc. for new creative and brand campaigns. To learn a little bit more about Chris, click here.

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Topics: Employee Spotlight, Agency

Jan 26, 2016 8:30:00 AM

Wanna’ fetch coffee? Couch potatoes need not apply: Intermark Internship 2016

Posted by Intermark Group

Good News! We are now accepting applications for the 2016 Summer Internship Program.

As an Intermark intern, you definitely won’t be making coffee or manning the mailroom. What you will be doing is working on real briefs, for real clients. 

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Topics: Agency, Internship

Jan 19, 2016 8:30:00 AM

That Is Not My Job

Posted by Jessica Vance

Jessica Vance, Account Director

Listening to people talk in another language is often interesting, sometimes intriguing but mostly incredibly frustrating. Sitting in meetings, this often becomes evident to me. I think I know what is meant, but at the same time, I can never be sure. I hesitate to ask because after all, this language is so elementary to you. “Of course that is what that word means,” you might say.

So, I keep quiet and nod. At the end of a conversation, I find a translator - my tech lead and converse with him; I want to be sure my summation of the meeting is correct. He reminds me that I don’t have to speak Code; that’s not my job.

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Topics: Agency, Account Service, Alloy

Jan 12, 2016 9:00:00 AM

New Year's Resolutions 2016

Posted by Intermark Group

As the holiday season comes to a close and we look forward to the year ahead, many of us around the office have been thinking about our New Year's resolutions for 2016.

When Intermarkers were asked to finish the sentence “You know you work at an ad agency when your New Year’s resolution is …” here is what they said… 

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Topics: Agency

Jan 5, 2016 9:30:00 AM

Here's to 2016

Posted by Intermark Group

 

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Topics: Agency

Dec 31, 2015 9:00:00 AM

Happy Holidays from Intermark Group

Posted by Intermark Group

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Topics: Agency

Dec 22, 2015 8:30:00 AM

The Audacity of Creativity

Posted by Josh Simpson

By: Josh Simpson, Chief Strategy Officer

“People don’t read ad blogs. They read what interests them, and sometimes that’s a blog about advertising.” (with apologies to Howard Gossage)

Advertising needs heroes. Those who toil in the business of creativity understand the need for continuous inspiration. And sometimes that inspiration comes from the wisdom of creative practitioners.

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Topics: Creative, Agency, Advertising

Dec 15, 2015 8:30:00 AM

Employee Spotlight: Andy Keene, Mohawk Product Support

Posted by Intermark Group

This month our Employee Spotlight is on Andy Keene. Andy is a native of Sydney, Australia and works with the Mohawk Product Support Team.  

We decided it might be fun to sit down with Andy and learn a little bit more about what makes him tick. Here is what he had to say:

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Topics: Employee Spotlight, Agency

Dec 8, 2015 8:30:00 AM

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Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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