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Why Videos Should Be Placed on Every Home Page of a Website

Posted by Adtern

By: Lauren Runnels, Media Intern

Years ago, if someone said videos would be the leading way to produce content, everyone, including myself, would have laughed. As they say, out with the old and in with the new. In today’s world, it is almost vital to have video content on your website to stand out amongst others. Customers will be more engaged and more likely to remember your brand if videos are used to promote products or services, and here’s why:

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Topics: Media, Internship

Jul 18, 2017 10:00:00 AM

Advertising as a Proponent for Cultural Change

Posted by Adtern

By: Elise Ott, Creative Intern

When thinking about important movements in culture, the first things that typically come to mind are art, fashion, music, literature, film, etc. You won’t find advertising on many people’s short list. But, that doesn’t mean advertising doesn’t have the power to contribute to our culture’s forward progress. When executed insightfully and purposefully, advertising can help facilitate huge cultural change.

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Topics: Internship, Advertising

Jul 11, 2017 2:00:00 PM

Happy Fourth of July from Intermark Group!

Posted by Intermark Group

Wishing everyone a very happy and safe Independence Day! We hope you make this day memorable by counting your blessings and truly appreciating your freedom. Happy Birthday, America!

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Topics: Agency

Jul 4, 2017 9:00:00 AM

Communicating in the Digital World

Posted by Adtern

By: Katherine Davis, Digital Account Service Intern

As a Digital Account Service intern, I have realistic expectations of what I should know and what I will learn. Anyone familiar with an account service role can tell you the important connection it forms between clients and the agency. I get that. I like communicating ideas. However, something I am unfamiliar with is translating. If “translator” is not a skill you expected to need in an account service position, well, join the club. At ALLOY, I have discovered that all communication is not created equal. Thankfully, after my first week on the job, I realized my department is not planning on leaving me in the dark.

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Topics: Internship

Jun 27, 2017 10:00:00 AM

Account Service: A Little Bit of Everything

Posted by Adtern

By: Caroline Jager, Account Service Intern

As a recent college graduate and Intermark’s Account Service intern, I’m constantly asked this series of questions: What’d you major in? What do you want to do? Why Intermark?

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Topics: Internship

Jun 20, 2017 10:00:00 AM

A Week at Intermark

Posted by Adtern

By: Trinita Hill, Copywriting Intern

During my first week at Intermark, I learned so much and quickly transitioned from a college student to a working professional. My life back at the University of Alabama consisted of t-shirts and shorts, biking to class and a lot of coffee. So far, my life as an Intermark intern has been just a little different.

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Topics: Internship

Jun 13, 2017 10:17:20 AM

Agency Life: The Intern Perspective

Posted by Intermark Group

By: Justin Hild, Public Relations Intern

As I walked into the building, I was nervous, anxious and honestly, terrified. Walking into the work room, I looked around at all the cubicles, employees vigorously mashing on their keyboards, running from cubicle to cubicle, and dashing in and out of meetings. The first thought that came into my head was, “Dear goodness, what have I gotten myself into? Are they sure they hired the right guy?”

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Topics: Internship

Jun 6, 2017 9:30:00 AM

Introducing Intermark Group’s 2017 Summer Interns

Posted by Intermark Group

Summer has arrived, which means it’s time to welcome Intermark Group’s 2017 summer interns! These seven individuals will be immersed in agency life and gain invaluable experience in the field of advertising. They will be able to use their unique perspectives to create content, help develop ideas and assist with pitching to clients. Not only will the interns complete work for their designated departments, but they will also collaboratively create and present a pitch to a real-life client at the end of the summer.

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Topics: Internship

May 30, 2017 10:10:00 AM

Where Will Summer 2017 Take You?

Posted by Intermark Group

Summertime is back in gear, and we wanted to find out where summer 2017 will take our fellow Intermarkers. From extravagant travel plans to birthday parties and beach days, the Intermark team is definitely going places.

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Topics: Agency

May 25, 2017 9:36:00 AM

Making or Breaking the Video Ad Experience

Posted by Intermark Group

By: April Terry, Media Planner

Digital video advertising is here to stay. With emphasis on cross-screen television executions at this year’s upfronts, digital video helps bridge a brand’s message across devices. Brands understand the importance of digital video ads, but the experience can be spotty—seamless in some cases, and rough in others. For a great digital video ad experience, brands should produce high quality, engaging content, and use an optimal tagging method that allows the ad to serve without buffering or skipping. Less than stellar video ad experiences usually suffer a disconnect between the objective and creative execution. They are low quality or offensive, and are bogged down with tags---causing them to buffer or freeze.

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Topics: Media

May 16, 2017 8:52:54 AM

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Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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