By: Nikki Hegstetter, Digital and SEO Insights Analyst
Everyone wants to rank at the top of search engines, but are you doing everything that it takes? SEO, or Search Engine Optimization, is a constantly evolving business. There are always new updates and rules set by Google Algorithm. We like to reference Google’s Algorithm similar to the NCAA handbook for you sports fans out there. It is filled with metrics that Google weighs in determining which websites show up first in a keyword search. With this being said, there are thousands of metrics that go into this algorithm. While it would be a stretch to perform every metric flawlessly, there are three main ones we know will give your website a pretty good start.