Nikki Hegstetter

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What to Know About SEO

Posted by Nikki Hegstetter

By: Nikki Hegstetter, Digital and SEO Insights Analyst

Everyone wants to rank at the top of search engines, but are you doing everything that it takes? SEO, or Search Engine Optimization, is a constantly evolving business. There are always new updates and rules set by Google Algorithm. We like to reference Google’s Algorithm similar to the NCAA handbook for you sports fans out there. It is filled with metrics that Google weighs in determining which websites show up first in a keyword search. With this being said, there are thousands of metrics that go into this algorithm. While it would be a stretch to perform every metric flawlessly, there are three main ones we know will give your website a pretty good start.

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Topics: Industry, Digital

Jul 25, 2017 9:25:00 AM


Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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