Instagram vs. Snapchat: Where Should You Share Your Brand’s ‘Story?’

Posted by Intermark Group on May 9, 2017 9:45:00 AM

By: Alexis Polk, Intermark Public Relations

iStock-649676796.jpgThese days it seems like every social media platform is striving to compete with Snapchat’s Story feature. With the endless changes and new additions to Facebook, Instagram and Snapchat, it’s important to understand the differences between these platforms’ content sharing capabilities and determine which platform works best for sharing your brand’s story. That being said, let’s dive in to Snapchat’s and Instagram’s video and story features.

Since Instagram launched its Stories feature in 2016, Snapchat and Instagram have been battling to keep their audiences within their own platforms. Snapchat has invested time and money into how consumers can edit and filter their stories. Here are some things to know about Snapchat compared to other social platforms:

  • Snapchat is more effective when you’re targeting a younger demographic, such as teens.
  • Searching for users is more difficult than on other platforms like Instagram.
  • With Snapchat, you can Snap any photo or video on your camera roll through the Memories feature. With Instagram Stories, you can only share photos taken within the last 24 hours.
  • Recently, Snapchat rolled out a new viewability score to help advertisers know if people see their video ads by partnering up with Moat.
  • Snapchat definitely has the upside when it comes to story filters and offers not only the standard filters, but also a Selfie Lens and World Lens. Lenses are essentially creative filters for your selfies that you can use on both still photos and video. Snapchat also lets you add captions in a selection of bold, funky fonts and colors.
  • Snapchat has a unique feature that Instagram seems to be playing with called Geofilters. From neighborhoods and cities to concerts and sporting events, tailored Geofilters become available to use as overlays when you’re in a particular geographic area. Snapchat has even monetized this feature, giving every user the ability to create their own Geofilters for special occasions.

In contrast to Snapchat, Instagram reaches an older demographic, specifically individuals between the ages of 18-49. Instagram’s content is best suited for product-based businesses to showcase inventory for a brand in a visually-appealing approach. Here are some things to know about Instagram compared to other social media platforms:

  • Instagram is a sister company to Facebook and allows users to share images and videos with followers or by using a specific hashtag.
  • There are tons of editing features including filters and photo editing such as color saturation or brightness of the image. These features help to bring out the artist in you!
  • A huge difference between Instagram and Snapchat is that the images you post on Instagram are there to stay and can be accessed at any point in the future, unless you delete them, of course.
  • An important strength of Instagram is the use of hashtags, which become clickable links that take users to feeds of images that use the same tags. This helps marketers by enabling them to use hashtags that enhance their brand and connect with an engaged audience.
  • Since Instagram is connected to Facebook, it provides seamless integration when wanting to cross-promote content.
  • Instagram images are also higher quality and often more appealing.

Now that you know these facts, it’s up to you to discover which platform(s) work best for sharing your brand’s story!  

Topics: Public Relations, Social Media


Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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