Never the Same

Posted by Adtern on Aug 15, 2017 9:30:00 AM

By: Trinita Hill, Copywriting Intern

IMG_3136.jpgWorking at Intermark was a great experience. I learned so much about copywriting. It’s not an easy job, but I really like it.  I learned how to write headlines, taglines manifestos and scripts.  Doing the creative projects taught me how the campaign process works.  Joel (Senior Copywriter) and Lauren (Associate Creative Director) were very supportive throughout the internship. I also had a great Art Director, Elise, who I learned so much from.

Throughout the internship, there were moments when I was too hard on myself. But, I had to drop the frustration and allow myself to learn. Most of the time that meant watching how things are done. Copywriting is a skill that develops with time and experiencing life helps develop it. Also, I learned how to present to clients. I realized constant practicing helps get rid of some of the anxiety.       

My favorite thing about working at Intermark was the environment and the people. There wasn’t a day I dreaded coming in. Even when I had a bad morning, I’d feel much better when I came to work. Not a lot of people can say their day got better when they showed up to work.

One of my favorite memories was riding in a Porsche after our final presentation. After the ride, one of the drivers had to help me out. I was so shaken up that I had to sit down. I could still feel the sharp turns of the car when I went to bed that night. Another favorite memory would be going to lunch with all of the creatives for my last day.

Overall, this internship program taught me how not to write copy, and learning from those mistakes will help me improve in the future. I also learned about new things that had nothing to do with copywriting. Overall, no day at Intermark was the same, and after working here, I’ll never be the same.

Topics: Internship


Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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