The First Step to Finding a Mentor is to Ask

Posted by Becci Hart

By: Becci Hart, President of Intermark Public Relations

This article was originally published on Al.com

Early in my career, I had a great mentor.  She encouraged me, gave me excellent advice and introduced me to people who made a difference in my career.  I don’t know that I ever formally went to her and asked her to be my mentor, I think the relationship just evolved over time.  However, I can’t say enough about how much of an impact she had on my career and even my life.  I have yet to pay that forward to a mentee.

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Topics: In the News, Public Relations

Mar 23, 2017 9:29:00 AM

What Brands Can Learn From the Psychology of Politics

Posted by Jake McKenzie

By: Jake McKenzie, Intermark Group CEO

This article was originally published on AdAge.com.

The presidential election is one of the most spirited we have seen in decades, with two unprecedented candidates. When viewed through the prism of psychology, the dynamics of the race and politics in general become even more interesting in how they affect voters.

The reality is that politics is marketing. Candidates are marketing themselves to the population. The difference is that with politics there is a very bright-line scorecard (actual voting) and very frequent data updates (polling) that can give marketers quick, pertinent feedback on the effects of their efforts. There are many psychological marketing lessons that apply to both areas that play out in today's races.

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Topics: In the News, Agency, Psychology

Oct 18, 2016 9:30:00 AM

Ad of the Month: Alabama Tourism celebrates Southern Living’s 50th Anniversary

Posted by Intermark Group

Alabama Tourism celebrates Southern Living’s 50th Anniversary

Alabama and the lifestyle magazine Southern Living have gone hand-in-hand since 1966. So for Southern Living's 50th Anniversary, why not celebrate that relationship?

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Topics: Creative, In the News, Agency

Apr 19, 2016 8:30:00 AM

Wayne Gillis, 2015 Inductee: College of Communication and Information Sciences Hall of Fame at The University of Alabama

Posted by Ashley Prewitt

By: Ashley Prewitt, Division Manager: Small Business 

role mod·el noun

A person looked to by others as an example to be imitated.

Earlier this month, the College of Communication and Information Sciences at The University of Alabama recognized five distinguished individuals at the 2015 Hall of Fame Induction. The Hall of Fame stands as a tribute to those who positively impact the industry and exhibit lifetime professional achievement in the field of communication. 

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Topics: In the News, Agency, Industry, Marketing, Advertising

Nov 3, 2015 8:30:00 AM

Former CP+B Award-Winning Media Director Back In Agency World

Posted by Intermark Group

Intermark Group will be the new agency home for Jim Poh, a former vice president and media director for Crispin Porter + Bogusky (CP+B) who won Media Magazine’s Media Department of the Year award twice and pocketed four Cannes Media Lions during his stint there in the early 2000s.

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Topics: In the News, Media

Sep 27, 2015 5:13:05 PM

Google to Release New Mobile Algorithm

Posted by Neal Fondren

Google is set to release its new mobile algorithm April 21, 2015.

Google, as usual, is fairly tight-lipped as to what, exactly, will happen to search as a result of the deployment; however, at a recent conference, Google’s Webmaster Trends Analyst Zineb Ait Bahajji announced the impact of the new mobile search algorithm will have a larger impact than Panda and Penguin, two of Google’s other recent updates to its search algorithm. 

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Topics: In the News, Agency, Interactive, Industry, Digital

Sep 27, 2015 5:12:24 PM

Intermark Group Acquires Tampa Based Dynamedia Welcome Cody Lowry to the Team; President of Retail and Automotive

Posted by Intermark Group

Intermark Group announces the acquisition of DynaMedia of America Inc., a Tampa, Fla. based full-service advertising agency specializing in retail and tier two and three automotive marketing. With this acquisition, DynaMedia will now have the capabilities to operate on a larger stage, while enhancing Intermark’s automotive and retail division.

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Topics: In the News, Employee Spotlight, Agency, Automotive, Advertising

Sep 27, 2015 5:11:33 PM

Al.com: Birmingham Girls Club Founded By Intermark's IT Director

Posted by Intermark Group

AL.com’s Edward T. Bowser recently published anarticle about an evening he spent with theBirmingham Girls Club, an organization Intermark’s Director of IT, Sherri Ross Walters, helped start earlier this year.

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Topics: In the News, Employee Spotlight, Agency

Sep 27, 2015 4:55:45 PM

Birmingham News Article: Intermark Goes Mental with New Hire, Approach

Posted by Intermark Group

The Birmingham News just published an article about Lindsay Sutton, Intermark’s in-house, research psychologist and assistant strategic planner (who by the way has her Ph.D in psychology). 

The article points out:

“For Intermark Chief Executive Jake McKenzie, hiring Lindsay Sutton as research psychologist and assistant strategic planner was not much of a stretch.

‘We’re the applied division of academic psychology,’ he said. ‘That’s really what we do. We get people to change their minds and behavior about things.’”

Around the agency we say like to say our approach to advertising is based on applied psychology. Which is exactly why we’re stoked about having Sutton on our team.

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Topics: In the News, Employee Spotlight, Agency

Sep 25, 2015 4:59:13 PM

Birmingham's Real Image Will Make You Smile

Posted by Jake McKenzie

By: Jake McKenzie, CEO at Intermark Group

This article was originally posted onAL.com. 

A little over a decade ago, the head of Nissan North America, Carlos Ghosn, made an announcement that shocked nearly everyone – Nissan was moving their headquarters from southern California to Nashville, Tennessee. When publicly questioned why, he cited savings in operational costs and large tax incentives.

But in private discussions, Ghosn began his answer rather differently. He shared how Nashville is simply a great place to live.

His response is revealing.

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Topics: In the News, Agency, Advertising

Sep 25, 2015 4:58:49 PM


Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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