Making or Breaking the Video Ad Experience

Posted by Intermark Group

By: April Terry, Media Planner

Digital video advertising is here to stay. With emphasis on cross-screen television executions at this year’s upfronts, digital video helps bridge a brand’s message across devices. Brands understand the importance of digital video ads, but the experience can be spotty—seamless in some cases, and rough in others. For a great digital video ad experience, brands should produce high quality, engaging content, and use an optimal tagging method that allows the ad to serve without buffering or skipping. Less than stellar video ad experiences usually suffer a disconnect between the objective and creative execution. They are low quality or offensive, and are bogged down with tags---causing them to buffer or freeze.

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Topics: Media

May 16, 2017 8:52:54 AM

Employee Spotlight: Natalie Panciera

Posted by Intermark Group

As a college student, Natalie Panciera was torn between a career path in psychology and advertising. Though she pursued an advertising degree, Natalie is thankful that she can apply both her advertising degree and interest in psychology here at Intermark Group.  To learn more about Natalie and her role as a Senior Media Buyer/Planner, click here:

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Topics: Agency, Media, media buying

May 4, 2017 4:44:24 PM

Employee Spotlight: Sally Baio

Posted by Intermark Group

At a young age, Sally Baio’s passion for music and promoting bands pointed her toward a career in public relations. Though she continues to pursue her musical passion as the lead singer of the Starlings amongst other musical projects, her career focus has since shifted from PR to media buying. As Intermark Group’s Senior Media Buyer, Sally’s responsibilities include spot TV, cable and radio buying. Because Sally is a fairly new member of the Intermark team, we thought it would be fun to learn a little more about what makes her tick. To learn more about Sally, click here:


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Topics: Employee Spotlight, Agency, Media

Oct 25, 2016 9:27:00 AM

Intermark Media Summit 2016

Posted by Intermark Group

By: Jim Poh, Media Director

The media summit held by the Intermark Media department last week revived a formerly annual event designed to provide clients, potential clients and friends of the agency a look at the broadcast TV networks’ fall season.

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Topics: Agency, Industry, Media

Sep 22, 2016 9:28:00 AM

Four Commandments of Media Buying

Posted by Adtern

By: Peyton Chandler, Media Intern

This summer I was fortunate enough to intern with Intermark Group in the Media department. I knew a little bit about the advertising industry when I began. For example, I knew that it involved the creation, placement and budgeting of ads. Needless to say, I had much to learn, especially when it came to Media Buying. There’s much that takes place behind the scenes in a Media department. There’s also a good bit that takes place at the forefront of agency operations. Throughout my internship, I picked up a wealth of knowledge from my tasks and fellow members of the Media department. Here are my 4 most important takeaways—my “Four Commandments of Media Buying,” if you will.

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Topics: Media, Internship

Sep 13, 2016 10:00:00 AM

Brand Experience: The Overlooked Aspect of Targeting Young Consumers

Posted by Adtern

By: Peyton Chandler, Media Intern

Our world is dominated by all things mobile. Most consumers, but particularly young consumers, turn to their cell phones for everything. This is not a new trend, and businesses are certainly aware of this “mobile-first” culture. But, people aren’t just obsessing over social media on their phones; they’re tracking news, following events, developing hobbies and doing pretty much anything else that may pique even the most specific of interests. Companies often overlook the importance of experiential targeting, or marketing to consumers through experiences.

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Topics: Media, Internship, Digital

Aug 23, 2016 9:30:00 AM

Google Just Rocked Your World - Did You Even Notice?

Posted by Allison Vaughn

By: Allison Vaughan, Media Planner/Buyer

Google is the world’s largest and most heavily used search engine. For those curious, the second largest is YouTube—which is owned by—you guessed it—Google!  Organic search using tools, like Google, have become the primary source for how we find everything from need-to-know information to where something is. Google is the new Yellow Pages and Encyclopedia Britannica rolled into one elegant package.

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Topics: Media, Digital

Jun 7, 2016 8:00:00 AM

Becoming a Media Assistant: Putting Together the Pieces

Posted by Hannah Fiederer

By Hannah Fiederer, Media Assistant

Becoming a Media Assistant can be compared to putting together a colorful, 1,000-piece jigsaw puzzle. It can be challenging at first for those with little experience, but with a little help from your friends a beautiful picture comes together.

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Topics: Media

May 31, 2016 8:30:00 AM

Happy Birthday Pandora – The Company That Changed Audio Consumption

Posted by Natalie Panciera

By Natalie Panciera, Media Buyer and Planner

It’s amazing to think that just a few short years ago there were only two forms of audio media: terrestrial radio and personal audio. And while these two formats still play a role today, the creation of streaming music has completely changed the way we consume audio media. The latest Edison research shows that adults are spending more minutes in a day streaming music than listening on traditional formats. Who was the first company to create and popularize streaming music? That would be Pandora.

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Topics: Agency, Media

Nov 10, 2015 8:30:00 AM

Media, to be or not to be...

Posted by Patrick Little

By: Patrick Little, Media AdTern

The media department is the most interesting and important part of any advertising agency, but I may be a little biased. The job of the media department can be best explained as successfully getting a customer to learn about a product and then making them want it. A successful advertising campaign strategically utilizes both traditional and digital media to reach its target audiences. Each medium has strengths and weaknesses, but when used effectively, a media plan is a map that turns awareness into actions.

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Topics: Agency, Industry, Media

Sep 27, 2015 5:21:37 PM


Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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