By: April Terry, Media Planner
Digital video advertising is here to stay. With emphasis on cross-screen television executions at this year’s upfronts, digital video helps bridge a brand’s message across devices. Brands understand the importance of digital video ads, but the experience can be spotty—seamless in some cases, and rough in others. For a great digital video ad experience, brands should produce high quality, engaging content, and use an optimal tagging method that allows the ad to serve without buffering or skipping. Less than stellar video ad experiences usually suffer a disconnect between the objective and creative execution. They are low quality or offensive, and are bogged down with tags---causing them to buffer or freeze.