Instagram vs. Snapchat: Where Should You Share Your Brand’s ‘Story?’

Posted by Intermark Group

By: Alexis Polk, Intermark Public Relations

These days it seems like every social media platform is striving to compete with Snapchat’s Story feature. With the endless changes and new additions to Facebook, Instagram and Snapchat, it’s important to understand the differences between these platforms’ content sharing capabilities and determine which platform works best for sharing your brand’s story. That being said, let’s dive in to Snapchat’s and Instagram’s video and story features.

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Topics: Public Relations, Social Media

May 9, 2017 9:45:00 AM

The First Step to Finding a Mentor is to Ask

Posted by Becci Hart

By: Becci Hart, President of Intermark Public Relations

This article was originally published on Al.com

Early in my career, I had a great mentor.  She encouraged me, gave me excellent advice and introduced me to people who made a difference in my career.  I don’t know that I ever formally went to her and asked her to be my mentor, I think the relationship just evolved over time.  However, I can’t say enough about how much of an impact she had on my career and even my life.  I have yet to pay that forward to a mentee.

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Topics: In the News, Public Relations

Mar 23, 2017 9:29:00 AM

Taking Sweet Home Alabama to New York City

Posted by Ali Thurwachter

By: Ali Thurwachter, Social Media Assistant Account Executive

With the help of Intermark Group, the Alabama Tourism Department brought pieces of Alabama to New York City, where they educated locals and tourists on what the state of Alabama has to offer vacationers. Over a three-day period, displays and activations were set up throughout the city, offering a chance to experience Alabama in New York City.

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Topics: Agency, Public Relations

Aug 30, 2016 10:00:00 AM

How to Embrace Visual Storytelling

Posted by Adtern

By: Casey Whitmer, Public Relations Intern

Whether you’re pushing out a press release or updating a brand’s social page, visual storytelling is an effective way to grasp and retain the reader’s attention. People are constantly bombarded with excess amounts of text when on the web. Most peoples’ attention spans seem to be decreasing as they become more and more engulfed by digital content. That being said, piquing their attention and holding it is vital to getting your message across. 

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Topics: Public Relations, Social, Internship

Aug 25, 2016 10:00:00 AM

4 Tips & Tricks to Nailing the Perfect Instagram Photo

Posted by Ali Thurwachter

By Ali Thurwachter, Social Media Assistant Account Executive

With over 400 million users, it’s about time you and your business stepped up your ‘Gram game. With that many potential eyes on your feed, there isn’t much room for subpar squares. Blurry selfies? Birthday shout-out diptychs? Use of the Hefe filter?  Ain’t nobody got time for that.

But I get it. We can’t all be a Leibovitz of the square world, but following these four easy tips will get you close enough! 

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Topics: Public Relations, Social

Apr 26, 2016 8:30:00 AM

Both Sides of the Coin: A Look at the Relationship Between Journalism and PR

Posted by Drew Granthum

By: Drew Granthum, Public Relations Assistant Account Executive 

Before I took my current job in public relations, I spent the better half of four years working for newspapers. First in a part-time role moving up to full time, from intern staff writer covering human interest and feature pieces to sports editor, covering 18 different prep schools as well as the local college and any other sports-related community events (I’ve covered little league, dirt track racing, even the intramural competitions held by said local college as part of their homecoming), won awards, and looked poised to have a long career in the field, with the hope of becoming a syndicated columnist.

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Topics: Public Relations

Apr 12, 2016 8:30:00 AM

Tips on Live-Tweeting for Your Brand

Posted by Summer Wales

Live-tweeting is about engaging and sharing what people are saying about a topic or event in real time. And yes, it can be more than a rundown of last night’s “The Bachelor” episode or an online gathering to roast Steve Harvey.

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Topics: Agency, Public Relations, Social Media

Mar 22, 2016 8:30:00 AM

5 Tips for Better Phone Pitches

Posted by Sonia Blumstein

By: Sonia Blumstein, PR Account Supervisor

This article was originally published onwww.prdaily.com

Phone pitches: Love them or hate them, they’re necessary.

If you love your phone, read no further; if you hate your phone, this article is written for you, with love, from someone who knows how you feel. When I first started in PR, I landed a dream job. Instantly, I was pitching national news outlets and simultaneously learning the practical skills professors don’t teach you in college.

One lesson I picked up on quickly is that you’ve simply got to get used to being in the sales business if you want a great public relations career. You’ve got to get good at it, because traditional PR has always involved cold calling.

Once you’ve spent time crafting your messaging and writing and distributing your release, you can’t just stop and wait for your phone to ring. If you do, you might just miss your greatest placement.

Overcoming a fear of picking up the phone comes with practice, but practice only makes perfect if you’re practicing the right way. 

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Topics: Agency, Public Relations

Sep 30, 2015 5:53:25 PM

Automotive Social Media: Rise Above the Noise

Posted by Intermark Group

Don’t you hate that awkward moment when you forget where you parked your car?

This has happened to me more times than I’d like to admit. Inevitably, I wander around a crowded parking garage searching for a little white sedan. (Because that really narrows it down, right?) There are no distinguishing details, no decals or fuzzy dice. And every level looks the same as the one before it… just a sea of cars. I feel like my little white sedan is forever lost.

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Topics: Public Relations, Advertising, Social Media

Sep 27, 2015 5:05:33 PM

What's The Biggest Mistake Companies Make On Social Media?

Posted by Intermark Group

Our own Becci Hart was recently quoted in theBirmingham Business Journal regarding the topic of social media.

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Topics: Public Relations, Social Media

Sep 27, 2015 4:59:57 PM


Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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