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Upward Bound Visits Intermark Group

Posted by Shelby Brownell on Mar 28, 2017 9:27:00 AM

By: Shelby Brownell, Account Executive

Earlier this month, Intermark Group got some very special visitors! A group of 11 girls that 20170310_114818 (2).jpgare part of the TRIO Upward Bound Program based out of The University of Montevallo came to Intermark Group to learn a little more about what a future career in advertising might be like. The girls, 9th grade – 11th grade, represented schools from Bibb, Shelby, and Chilton County schools.

The Upward Bound program provides fundamental support to participants in their preparation for college entrance. The program provides opportunities for participants to succeed in their precollege performance and ultimately in their higher education pursuits. Upward Bound serves high school students from low-income families and high school students from families in which neither parent holds a bachelor's degree. The goal of Upward Bound is to increase the rate at which participants complete secondary education and enroll in and graduate from institutions of postsecondary education.

The students first sat through a presentation on some of Intermark Group’s capabilities. A few Intermark employees met the students and told them a little bit about the different departments that we have here as well as some of the roles within those departments. The students were able to ask questions about the specifics of roles that interested them and what paths in college might lead them to such roles. The presentation was finished up with an overview of Intermark Group’s summer internship program. Two former Intermark interns turned Intermark employees were able to give some valuable insight to the girls on the value of internships and how they are beneficial in deciding on a career path.

After all the talking was done, it was time to get on the move! The students were taken on a tour of the agency where they saw people doing the jobs they just learned about. The girls enjoyed touring our casual workplace and seeing the different spaces that we work in every day.

Overall, the students had an excellent time at Intermark Group, and we thoroughly enjoyed having them visit! We hope that this visit inspired them to pursue a career in some facet of our industry and that they may one day be on our team!

Topics: Agency, Advertising

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Intermark Adstream

Intermark Group is an advertising agency that shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. We have a unique viewpoint on brand building. The world is always changing. That’s life. Brands change too. They evolve to meet new channels, audiences and offerings. But brands can’t change themselves. Change is a group thing, certainly an Intermark Group thing. We unite advertising, media planning and buying, public relations, social media, interactive, strategic services, analytics and production to shape remarkable success stories for a variety of regional and national clients. For more information on Intermark Group, please visit www.intermarkgroup.com.

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